It starts with

We know.
You wear many hats. But we believe that for you to be the best daughter, friend, mother, employee or business owner that you can, you have to take a tiny bite out of your day that's just for you.
Whether it's tasting a new healthy recipe...
wearing a hoodie that takes you from the gym to the grocery store with style...or choosing eco-friendly products that save you time and help the planet...yü is about empowering women to take a moment for themselves.

Claim a life that allows you to be better at everything in your life.
Life is crazy. Don't forget about yü.